Our Solution: To meet the client's needs, we based the rebranding on the inspiring nature of light. We highlighted how light starts from a single point and expands infinitely, giving depth and significance to everything it touches. We connected this concept to MAX's ability to bring the magic of cinema to Indian viewers, making their everyday experiences richer.

By associating the channel with the transformative power of light, we created a unique identity that captivates viewers. Our design elements were carefully crafted to have a global appeal, allowing MAX to reach a wider audience.

In summary, our solution rebranded Set Max by embracing the concept of light, aligning it with MAX's mission of providing the best Hindi movies and special events.

As part of our rebranding efforts, we developed and designed a total of 180+ elements, including Identity designs, show bumpers, menu plates, logo resolves, etc.

Each of these elements was carefully conceptualized to align with the new identity of MAX and its focus on delivering captivating cinematic experiences.

Our goal was to create a cohesive and visually appealing package that would enhance the viewer's engagement with the channel.

Channel Launch Ident